(Written as part of Fjord IxD writing, shared with Fjord USA)

Today (It’s Apple’s 30 year birthday), these two videos caught my attention. It makes me think that what matters is NOT what it can do, but what it does. Technology – whether it’s a piece of hardware or software, I hear a lot about its great capabilities and possibilities. But what really matters is how people are utilising the capability and how it makes difference in your life.

Hope these inspire you as well!

http://www.apple.com/30-years/

http://www.nytimes.com/2014/01/31/technology/gopro-works-on-its-brand.html